Market orientation and sales management Essay Example | Topics and Well Written Essays - 1500 words

Market orientation and sales management - Essay Example go out be coupled with asking customers for opinions as they want to identify what it is that current and potential customers are flavour for in goods and services.2. Create a thrill for their services and products picture company A has come up with a prototype of a product. Unless they monopolise the grocery, there is an almost absolute chance that a convertible product exists in the market. So, how does company A work towards ensuring their product finds a niche in the market? They can build anticipation for this new release by communicating the unique features while marriage this with the benefits to be accrued by the potential consumer (Kumar, Weitz & Harish, 1994). More excitement can be built by differentiating their products and providing more than is expected. Returns on these investments get out be realised because when the clientele is satisfied with the performance of one product, they will be excited for the nex t release (Jeffrey, 1992).3. Response to the market feedback when market oriented organisations have a blueprint of the present and future needs of what the customers want, they meet and exceed those desires. Apple, which seeks to understand what customers want and delivers, for example, when its customers ask for gadgets with smoothen designs. Apple responds with beautiful devices that are attractive and sophisticated (Deshpande & Webster, 1989).Benson P. Shapiro, a professor at the Harvard Business trail proposes that market oriented is not only about getting close to the customer, it is much more (Shapiro, 1998). Deshpande and Webster (1989), Narver and slater (1994), Shapiro (1988) assert that the importance of a market oriented business culture is very crucial to scholars and managers alike. They suggest it is valuable because it focuses organisations on unendingly collecting information about target-customers needs and their competitors abilities and applying this informa tion to create continuously superior customer value. A thin line